About Us


We at Adrian & Associates are public relations generalists. We’ve worked in most PR disciplines, including programming, opinion research, corporate identity, employee communications, investor relations, special events and crisis communications. Our forte is media relations.

We’ve also worked with a variety of clients in several industries, including public institutions, nonprofit organizations, and privately and publicly held businesses, from start-ups to Fortune 500 companies (see Client Experience). Our most extensive experience is with automotive suppliers, technology companies and institutions, nonprofit organizations and law firms.

On their behalf, we’ve collaborated with an equally wide variety of other communicators, including advertising agencies, market researchers, graphic designers, photographers, videographers and website developers. We’re fully capable of managing your integrated communications program.

David Adrian David J. Adrian, founder and president of Adrian & Associates, is a former journalist and a senior public relations counselor with four decades of experience as a communicator. As a PR counselor, he has served in a variety of executive positions with several agencies: AutoCom Associates, Durocher-Dixson-Werba, Franco Public Relations, Stone August Baker Communications and R.J. Baker Advertising. He also co-founded and served as chief executive officer of Adrian & Peterson.

During his career as a journalist, David was managing editor of Air Conditioning News, assistant city editor of the Oakland Press, city editor of the Fenton Independent and a staff writer at the Wyandotte News-Herald. He holds a B.A. from Saginaw Valley State University. His business and professional memberships include the Public Relations Society of America and the Association of the United States Army.


David Adrian is president of Individual Communicators Network (www.icnpr.net), a nonprofit business corporation whose members are senior communicators with their own practices who work together as a team on major client projects, most recently the prestigious International Wheel Awards and Michigan Excellence in Journalism Competition for the Detroit Press Club Foundation. No public relations or marketing communications agency in Michigan has a corps of senior executives with more talent and experience than the members of ICN.


The simplest definition of public relations, devised by Edward Bernays, one of the profession’s founding fathers, is “engineering public consent”. If you don’t engineer (guide, manage, modify or construct) the consent (acquiescence, compliance, agreement or approval) of your publics, other people or organizations will.

PR shouldn’t be your only communications tool, of course. As Abraham Maslow observed, “If the only tool you have is a hammer, you tend to see every problem as a nail.” However, PR should play a leading role—if not the leading role—in your overall communications program, including advertising.

Automotive

  • Alcan
  • Behr America
  • Borg-Warner
  • Chevrolet Geo
  • Daewoo
  • Dayton Walther
  • Denso
Technology

  • BCR Computing
  • DirectCast Network
  • Engineering Society of Detroit
  • Erudite
  • Image Express
 Legal

  • Legal Aid and Defender Association, Inc.
  • Pollard, Albertson, Nyovich & Higdon, P.C.
  • Safford & Baker, PLLC
  • Sommers, Schwartz, Silver & Schwartz P.C.
  • Women’s Bar Association of Oakland County
 Other

  • Alix Partners
  • Council of Orthodox Christian Churches of Metropolitan Detroit
  • Foot-Wedge
  • Kmart
  • Ludington News
  • Michigan All-Academy Holiday Ball

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Our Work


As we’ve said, we’re public relations generalists. We’ve worked in most PR disciplines, including programming, opinion research, corporate identity, employee communications, investor relations, special events and crisis communications. Our fortes are media relations and special events.

We’ve also worked with a variety of clients in several industries, including public institutions, nonprofit organizations, and privately and publicly held businesses, from start-ups to Fortune 500 companies (click here for client experience). Our most extensive experience is with automotive suppliers, technology companies and institutions, nonprofit organizations and law firms.

On their behalf, we’ve collaborated with an equally wide variety of other communicators, including advertising agencies, market researchers, graphic designers, photographers, videographers and website developers. We’re fully capable of managing your integrated communications program.


Legal Aid and Defender Association – We’ve served Detroit-based Legal Aid and Defender Association, Inc. (LAD), the largest provider of free civil legal services to low-income residents of Michigan, for several years, especially in the area of media relations, including publicity and crisis communications. We’ve generated extensive publicity for LAD in the news media in metropolitan Detroit, including the legal press, daily and weekly newspapers, and news radio and television, through news releases, interviews and news conferences. The latest news conference featured U.S. Rep. John Conyers, Jr. and James L. Sandman, president of the federal Legal Services Corporation (LSC), announcing a major technology grant from LSC. Click here to see video clips of television news coverage. Click here for client testimonial.

Detroit Press Club Foundation – We led a team from Individual Communicators Network [hyperlink name] that helped the Detroit Press Club Foundation reinstate its Michigan Excellence in Journalism Competition for professional and college journalists throughout the state. The project included developing the categories and criteria for the competition; recruiting a panel of judges from the Medill School of Journalism at Northwestern University; developing a media database and soliciting entries from journalists; planning and conducting an awards ceremony; and publicizing the results of the competition in the news media throughout Michigan. Click here for client testimonial.

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David Adrian handled our colloquia on Orthodox Christianity for Anglicans and Lutherans. David carried the full weight of organizing, coordinating and promoting these programs on his shoulders, and they were tremendous successes. He went ‘above and beyond the call of duty,’ and the entire Orthodox community of metropolitan Detroit is eternally grateful to him.

Dean Calvert, TreasurerSt. Andrew House - Center for Orthodox Christian Studies

Adrian & Associates has served as our public relations consultants for 10 years. They have performed exceptionally well in the areas of strategic communications and crisis management. They work very well with the media with excellent results.

Roger S. Lennert, Vice President, Marketing & DevelopmentLegal Aid and Defender Association, Inc.

If you want premier public relations service for your business or organization, there is no better firm to engage than Adrian & Associates. I’ve known David personally for many years. He has helped our organization get our message out to a wide range of people and organizations for maximum exposure. He is sharp and always on his game.

Subdeacon Robert A. Mitchell, President, Council, Orthodox Christian ChurchMetropolitan Detroit

David Adrian led the team at Individual Communicators Network that helped reinstate our Michigan Excellence in Journalism Competition for professional and college journalists throughout the state. They did an outstanding job of planning, promoting and managing these special events.

Edward Lapham, PresidentDetroit Press Club Foundation


Adrian & Associates produced and distributed these news releases recently to generate publicity for our clients.

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Contact Us


If there’s a possibility we could help you, we’d like to meet with you at least twice: first, to learn first-hand about your organization and the PR challenges you face; second, after time for reflection and analysis, to present our ideas for addressing them. The next step would be an engagement to plan and execute a program. Naturally, we’d welcome such an opportunity.


David Adrian
248.322.9226 phone
248.322.9226 fax
248.515.4607 cell
david.adrian@adrianassoc.com
For further information about Adrian & Associates and how we might help you, please contact us by phone, fax, mail or email at the numbers and addresses listed on the left side of this page. If you’re facing a crisis and need immediate assistance, please feel free to contact David Adrian evenings or weekends, as well as the work week, by email at david.adrian@adrianassoc.com, phone at 248.322.9226, or cell phone at 248.515.4607. There’s no fee or other obligation for an initial consultation, even during a crisis.